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Voice - Thursday, May 17, 2007

Hingi Raises $3.4M To Get You That Song In 2 Clicks

Amazon made a highly controversial patent claim on one click shopping that riled many in the tech world, but apparently the company found that One click shopping is worth it. Now a company in Israel is applying one click to the world of mobile ringtones (the company says it takes just 2 clicks). We wonder if Amazon will take this sitting down or if it will claim ownership over 2 click shopping as well.

Israel's Hingi has raised $3.4M from Opus Capital. The startups "Hear It ‘N' Get It" software enables fast purchasing of mobile content. Hingi says it reduces the process of mobile content purchase from 7 – 10 clicks to 2 clicks.

Hear It 'N Get It allows users to send SMS with the name or short code of most broadcast stations and then receive a list of the last three songs that were played, along with links to purchase the related content, including full MP3 download, ringtones, or a video clip, in one more click. The service works on all types of handsets and does not require any handset software, portal, or a search-engine.

Hingi was founded two years ago by president and CEO Eyal Katz who previously worked at Microsoft. In February, Hingi announced that Israeli mobile operator Cellcom, is offering the Hear It N' Get ItTM service to its customers.

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