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Storage - Thursday, May 10, 2007

Intel Invests In Israel's Personal Storage Software's Ceedo

Israel's Ceedo has had a nice run getting bundled with 3rd party external storage devices. Creedo is designed to install applications onto an external storage device (not onto the host PC), so they can be available on every host PC. Ceedo's manager program is located on a separate partition on the drive, which mounts as an optical drive (read-only). The manager starts automatically as soon as the storage device is plugged into a free USB 2.0 port.

The Ceedo Personal software alone costs about $50, but most users acquire it already loaded on a device. For example Verbatim bundles a small storage device bundled with Ceedo which is included in the purchase price of about $179.

The bad news for Ceedo is that Microsoft is working on official USB Promoter Group, aka. USB-IF, on the next U3/Ceedo-like application platform that is slated to release in June. One site calls it a Ceedo-killer.

Overshadowed by the news that Intel Capital had invested in Jajah was that it also has invested an undisclosed amount in Creedo.

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