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Social Networking - Friday, May 11, 2007

Snooty, By Invite-only Strategy Paying Off For Job Network Doostang

Doostang recently announced that it has 100K users. That' not a big number by social networking standards, but they will tell you that these are the right 100K - Stanford, Harvard and Princeton grads. The startup is a by-invitation only business social network used to find elite jobs, often entry level analyst and associate positions at McKinsey, JP Morgan and so on. It is used by elite young people who have no shortage of jobs.

Palo Alto-based Doostang was founded by Stanford and MIT educated 20-somethings Mareza Larizadeh and Pavel Krapivin. Larizadeh tells us that they have raised a small amount of angel funding to date. To market the business, Doostang works the elite college pages on Facebook and speaks at career day events at those schools.

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