Advertising - Monday, May 14, 2007
This Coffee Break Brought To You By Adense

Japan's vending machine trail-blazer Apex is on-point with a new ad model whereby the someone who is jonesing for a caffeine jolt can get a free cup by sitting through 30 second video commercial. Of course the cup runs ads as well. Apex says it runs 35,000 drinks machines across Japan.
Read - JapanProbe
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Now, that's smart marketing! It's much like CPC. You pay for the coffee, and force the customer to take a quick look at your product.
Posted by: coffee vending machines at May 11, 2009 12:08 PM
How can the advertisers be sure that the coffee junkie is actually looking at the ad and not looking at his cell phone? Maybe they should make them pass a quiz in order to dispense the coffee.
Posted by: Gourmet Coffee Lover at September 12, 2009 01:39 AM
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