Advertising - Monday, June 25, 2007
Balihoo Beta Launches Ad Placement Tool For Long Tail
Idaho's Balihoo today beta launched a much needed tool to help media buyers to ID placement for campaigns. While data on publishers is very limited during beta, Balihoo indeed looks like a welcome answer for media buyers who waste countless hours researching placement for campaigns.
Last April, we reported that a VC firm called Lacuna has invested an undisclosed amount in Balihoo.
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