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Web 2.0 - Monday, June 11, 2007

Lijit To Close $3.3M Round For Favorites Sharing

A number of companies are pushing the boundaries of user's willingness to surrender privacy. We had thought that MyBlogLog pushed he envelope on privacy but two startups that we cover today - Lijit and Me.dium take it a step further.

We had covered Lijit when it raised more than $900K in VC and angel funds. We now learn that it plans to close on a $3.3M venture round in this month. Investors have included Colorado Fund, Brad Feld, Seth Goldstein and Paul Berberian. This is nothing for CEO Todd Vernon who had raised $150M when he was at Raindance Communications.

Louisville-based Lijit Networks provides a search tool that bloggers place on their blogs so that readers can search that blogger's bookmarks, blogroll and site.

VC Josh Kopelman is apparently obsessed with Nick Denton and Paula Abdul

Lijit tells us the Kopelman installed Lejit 2 weeks ago and Fred Wilson launched his Lijit before that. Does that mean they are a new Lejit investors? We'll have to see.

From what we see here, Kopelman is also interested in a pre-launch startup called PopCluster.

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