Wireless - Wednesday, June 6, 2007
Motorla Invests In Wireless Push's Vocel
Motorola's financial problems have not forced a slowdown in venture investments. Today it invested in San Diego-based Vocel. Financial terms of the investment were not disclosed.
Vocel provides opt-in personalization and one-click purchasing. Vocel personalizes marketing messages through a recommendation engine that analyzes user-supplied demographics and past buying habits to select content that each subscriber is most likely to buy.
Random House and Canadian publishing giant Torstar recently invested in Vocel.
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