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- Wednesday, June 27, 2007

NBC Invests In Popsugar

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Popsugar is not our cup of tea. It's not that we don't like gossip, but we prefer it in a more raw format dished up by the likes of Perez Hilton. Popsugar just seems to sweet and smarty with its cute sub-brands: BuzzSugar, BellaSugar, BuzzSugar, GeekSugar, TeamSugar, DearSugar, GiggleSugar. New blogs to be launched include new blogs over the summer, include CasaSugar, LilSugar, CitizenSugar, PetSugar and SavvySugar We suggest.BarfSugar and WretchSugar.

We may not like their audience but we respect their ability to get readers. Today we learn from Techcrunch that Popsugar has taken strategic funding from NBC.

Read - Sugar Publishing Raises New Round; Partners With NBC Universal

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