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Advertising - Wednesday, June 6, 2007

Video Ad Unit Maker Eyewonder Gets Mezzanine Funding

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Founded in 1999, EyeWonder says it tripled headcount and impressions served in 2006 over 2005, and the rich media firm hired a new CEO. Today, it has received a

BIA Digital Partners has just taken a mezzanine-level investment from BIA Digital Partners. The amount was not disclosed.

Eyewonder's biggest competitor in rich media ad units is Pointroll. For example, EyeWonder and its server partners DoubleClick together account for nearly one-third of rich media ad impressions on Yahoo, while PointRoll accounts for around two-thirds. Klipmart is another competitor .

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