Voice - Friday, June 15, 2007
Swedish VoIP Startup Rebtel Pays $75K For Rights To Spam House
Free or nearly free international cell phone call provider Rebtel has paid an LA resident $75K for the rights to blanket his house with Rebtel ads. The owner says he needed the cash as he couldn't pay his mortgage, although he now says he's going to spend some of the money on a Hawaiin vacation.
This reminds us of some of the nuttier ad ploys from the dotcom days. However, given the free publicity that Rebtel has received for the clever ruse, we would calculate it got a good return on branding dollars. CNBC interviewed the home owner, BusinessWeek has posted on it and now alarm:clock kicks in.
Read - CNBC story
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