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Web 2.0 - Thursday, June 7, 2007

Wine Review Network Snooth Launches W/Angel Funding

If we were as discerning as many wine aficionados, we would not rate Snooth highly. The site looks fine and has data on just about any bottle that we entered but we fail to understand why it is helfpul. We do a search on Kazmer and Blaise Pinots and we get one person's review. We can post our own review but it feels like a tree falling in the woods. The trouble with wine is that there are so many brands and years that it is very tough for a startup to get a critical mass of reviews. Snooth says it has pages for 300K wines and has has accumulated 1.4M wine ratings. A Digg like site that focussed on the most interesting bottles and themes for the masses might be more interesting.

Snooth has just launched after having raised some angel funding ($300K raised in 2/07. Snooth does not sell wine, but has partnered with several leading wine merchants, such as Astor Wines & Spirits, Wine.com and K&L Wine Merchants to enable its users to buy wine. It also provides a direct link to 300 wine brands sold by top wineries through its partner Inertia Beverage Group.