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Video - Monday, July 30, 2007

Car Buying Via Web Video Site Hotswap Wins Backing of Woz

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Berkeley-based Hotswap has raised an undisclosed amount of funding from Apple co-founder Steve Wozniak and Red McCombs, co-founder of Clear Channel Communications, as well as the Kinsey Hills Group. The site aggregates video promos for used car sales. However, company suggests that they have underlying valuable compression technology that can make ordinary digital camera movie clips look like HDTV.

Hotswap has loads of content, thanks to contracts with with AutoNation and with Red McCombs Enterprises' chain of auto dealerships.

For Woz, the online connection to Apple that we can see here is that Hotswap's high def mode runs via Apple Quicktime. The last we had heard from Woz he had invested in RFID company Wheels of Zeus.

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View this car's video here

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