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Photo Software - Monday, July 23, 2007

Google Shores Up Maps With ImageAmerica Buyout

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These are glory days for cartographers thanks to Google and its rivals race to deliver the best in maps. Today, Google bought ImageAmerica, an aerial camera maker, for an undisclosed amount.

Google gets a lot of marketing mileage from Google Earth and Maps. Every TV news program it seems uss Google Earth images boasting the Google brand. So even if Google is not able to earn significant revenues from its maps, this effort to have more impressive map technology than its rivals ads to Google's prestige.

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