Web 2.0 - Wednesday, July 11, 2007
Israeli Widget Maker Musestorm Raises $1M
Elron Electronic Industries (Nasdaq: ELRN; TASE: ELRN) has invested $1M in Israeli start-up MuseStorm and will own 23% of the company.
MuseStorm calls itself a Web 2.0 aggregator. It aggregates data from web APIs and RSS feeds and distributes it via widgets to Blogs, web sites, and mobile devices. Users include The Washington Post, Pageflakes and CBS.
The company makes money by selling its analytics. You can get Musestorm analytics free for 60 days and will then have to pay $4/month per feed for web widgets and the same price for Desktop widgets. The analytics engine will track impressions and clickthroughs for widgets located on web as well as user desktop.
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