Advertising - Thursday, July 26, 2007
TradeDoubler Pays $115M For Search Marketing's IMW
UK-based affiliate network TradeDoubler has bought Internet Marketing Works (IMW Group), which operates search marketing firms $115M in cash.The multiple doesn't seem vast as IMW says it earned $10.72M in profit on revenues of $95M last year.
IMW is perhaps best known for its keyword buy product Bidbuddy.
Read - announcement
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