Educational Software - Monday, August 6, 2007
Children's Cognitive Development Firm Braincandy Raises First $1M
Seattle-based BrainCandy has raised $1M in funding from angel investors and Warner Music Group subsidiary Rhino Entertainment.
Pre-sales Braincandy plans to use the money to finish development of new children's DVD titles and to market a retail effort that is set to launch later this year.
Launched by a former manager at Microsoft Tv, Braincandy introduced in July 2005, its first "My 5 Senses" DVD, sold at $19.99 a pop. The company sold about 10K units. It got the attention of customers largely to good PR including from Creative Child Magazine and Dr. Toy. Braincandy uses puppets that represent the five senses.
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