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Social Networking - Sunday, August 12, 2007

Dayparting Social Networks: Noonhat and PMBuzz Launch

Noonhat and PMBuzz don't have much in common except that they are both just launched social networks that are set up to enable users to meet offline and they are meant to be used at specific times of day. Noonhat is a lunch site and PMBuzz is a late night site.

Noonhat is unusual site as its wants to actually change human behavior. Visit the site, enter your email address and date you want to have lunch and Noonhat will hook you up with other stranger who can lunch with you. The company's founder stresses that this is not a dating site. Call us cynical but we tend to think of this as a site for the lonely or for people with some kind of agenda that they want to push.

PMBuzz is much more of a conventional site. At launch it is specifically a hub to get people together in the nightime in New York city. GoingOn launched a similar type of social network, in Boston first. But PMBuzz seems like it is gunning for a different kind of user. GoingOn was for the collegiate set, whereas PMBuzz seems to be more for the gay or metrosexual. PMBuzz's lunch party was a glitzy event that had Perez Hilton as the guest of honor. Because PMBuzz is more conventional it will face more competition, we expect, but it has done a good job so FAR at getting attention.

View - PMBuzz site
View - Noonhat site