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Social Networking - Monday, August 27, 2007

Having Raised $5M, Wis.dm Relaunches With Better Reception

Wis.dm was founded by Founded by Martin Clifford, who sold his prior company uDate to Interactive Corp. for $150M in 2003. For his latest venture, Wis.dm, he has raised $5M, reports Time.com. North Bridge Venture Partners is an investor with its GP Michael Skok on the board. When he launched his new business Wis.dm in February it was a standard issue social book marking site and wasn't terribly well received as it didn't really stand out from the crowd and competitors had been around for a while. One report indicates that Wis.dm went offline to retool and has been relaunched with a reason for being. Wis.dm's platform is not much different but its marketing is. Users are now encouraged to go their to pose tough questions and to answer them.

Now that it is an FAQ about any topic under the sun, he site appears to have more users, although, we find most of the questions to be random and/or dull.

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Read - Is Wis.dm Your Next Web Obsession? (time.com)