alarm:clock

eCommerce - Monday, August 13, 2007

Booking Angel To Take On OpenTable

OpenTable has some IPO buzz at the moment. The company went quiet for years as it requires hardware installed at restaurants and that takes time but the hardware requirement is also seen as a competitive advantage.

Along comes a startup in a parallel business but without the hardware requirement. Booking Angel is an online reservation system that takes booking information entered at a form on a website and converts it to a voicemail message that the target business receives via telephone. The business can accept/reject or amend by pressing the keys on their phone. The concept is to allow the hundreds of thousands of small/medium sized businesses to access potential customers on the Internet without having to build a web page or even own a computer. The business model is pay per booking for websites.

Australia-based Booking Angel recently raised $100K from angels to help it to establish an office state-side. The funding comes from the Australian Distributed Incubator and Information City.

View - site