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Photo Software - Wednesday, August 8, 2007

Scripps Buys Photo Sharing Site Pickle

During what seemed like the height of the photo sharing startup boom last year a common reaction was what will become of all these sites, especially the funded ones that require liquidity? There are only so many Googles and Yahoos. Well the number of buyers has surprised us with companies like HP, Adobe, and now newspaper publisher and broadcaster Scripps doing M&A deals to buy photo sharing software.

Today Scrips announced that it has bought Pickle. The price hasn’t been disclosed although PaidContent reports the price is $4.7M. For Scripps, this its its second recent digital deal - last month, Scripps bought recipe site Recipezaar.

Pickle enables uploads of photos and videos from computers, mobile phones or digital cameras to any Web site. Scripps plans to use the technology to encourage photo-based community around its sites like HGTV, DIYNetwork and Food Network.

Launched in June 2006, Pickle was bootstrapped by its founders who say they sold a their Internet consulting firm to CMGI in the 1990's. It then raised an undisclosed amount of funding from Delmag Ventures and others.

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