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News & Updates - Thursday, August 9, 2007

YouGov Buys Prof. Net Polling Firm Polimetrix For £11.7M

The UK's YouGov has acquired Palo Alto-based Polimetrix for £11.7M in cash and stock. YouGov had acquired a 32% stake in Polimetrix last December. Polimetrix had raised $8.13M in Series A funding led by Alloy Ventures.

Polimetrix was founded in 2004 by Stanford Professor Douglas Rivers. The company specializes in Internet-based voting. Polimetrix says it conducted over 2M interviews during 2004 through its PollingPoint website. Polimetrix conduct polls on behalf of Democratic, Republican, and Independent consultants, market research agencies, corporate public affairs groups, media organizations, university researchers, and non-profits. Polimetrix value is in drawing a sample of respondents, fielding the survey, coding and cleaning the data, sample weighting and variance estimation.

YouGov also announced a smaller buy-out deal, taking Nordic agency Zapera for £5.3M. To pay for these, YouGov raised around £27m by means of an institutional share placement.

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