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Media - Friday, September 28, 2007

First Tracks Publishing A Print Mag Publisher Funded

Thumb It has been ages since we have seen an independent print magazine publisher get funding. Lake Tahoe based First Tracks Publishing publishes monthly magazines focused on mountain resorts in the west (places like Tahoe, Bozeman, and Big Sky). PE Hub repots that it has raised $450K in Series A-1 funding. with DCA Capital Partners as a shareholder. Media that targets the affluent in their 2nd homes has been a trend as advertisers go nuts for this crowd. View - site... Continue...

Advertising - Friday, September 28, 2007

Mktng Conversion's Widemile Raises $4M

Thumb Seattle-based Widemile has raised $4M in convertible note financing. It had raised $5.5M in 2005. The startup sells advise to online marketers and search advertisers about how to maximize ad campaign performance and spending efficiency by testing and optimizing their landing pages and other web content for higher conversion rates. Customers include: Microsoft, SmartSheet.com, The Weather Channel Interactive, OneWebHosting, Charter Communications and MIVA. If it sounds interesting, Widmile charges about $15K to test and optimize an individual Web page.Widmile's competitors are led by Optimost and Offermatica (acquired for $65M by Omniture recently.) Read - announcement Read- Seattle PI... Continue...

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