Social Networking - Friday, September 21, 2007
Caring.com To Launch BabyCenter For Ol' Folks
We have been covering the negative side of Seattle startup A Place For Mom. This is a site that is making a lot of money purporting to help you to care for your parents. In fact, it's really just a lead gen racket for nursing homes.
It looks like Caring.com wants to provide more objective information on how to care for the elderly. The Palo Alto-based startup has hired a Steve Fram, CTO, and Jim Scott, Editor-in-Chief who spent eight years at BabyCenter and it has taken the trouble to bring in an advisory board of respected elder care experts. We doubt these people will stand for it if the company starts pimping out grannies' data to nursing homes.
That said, the lure of this market is the same. Nursing homes, probably drug companies and other businesses want to market to the graying baby-boomers and Caring.com will sell them ad space once it starts to get some traffic.
Caring.com has just raised $6M in Series A funding from DCM and Split Rock Partners. DCM partner Tom Blaisdell had provided seed funding.
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