Advertising - Tuesday, October 16, 2007
Ad Tool For Publishers Yieldex Raises Seed Funding
Boulder, CO-based Yieldex has raised seed funding from First Round Capital. The stealth mode company is developing online advertising inventory allocation software to optimize CPMs. Says First Round: "The company's technology allows publishers to have greater visibility into their available inventory, and move inventory around in order to deliver on more of their premium CPM buys"
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