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Social Networking - Wednesday, October 24, 2007

Facebook Indeed Worth $15B As MSFT Writes Check For $240M

$240M doesn't make much of a dent in Redmond's coffers, but surely it pains the bean-counters that they only get 1.6% of Facebook for that much. It's a great day for Facebook to be able to place the valuation peg that much higher. And it puts a lot more pressure on Facebook's Chief Revenue Officer Owen Van Nata to start bringing home the bacon.

In addition to the equity stake, MSFT secures its position as the exclusive 3rd-party ad platform partner for Facebook, and will begin to sell advertising for Facebook internationally. With Google selling MySpace inventory and Microsoft now in control of Facebook's inventory it will be fascinating to see if MSFT can pull up to Goggle on its monetization's practices.

Read - WSJ post