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eCommerce - Monday, October 29, 2007

Intent MediaWorks Merges W/Beyond Media

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Beyond Media has merged with Atlanta's Intent MediaWorks. No financial terms were disclosed. The new firm will apparently be called Beyond Intent. It will begin selling a P2P ad insertion platform. Here's their pitch: "Content owners will be able to track market demand across their entire catalog or a specific file - from terrestrial and Internet radio play to Internet search-and-discovery across the most popular file-sharing networks. Content owners can utilize the company's real-time market intelligence to target content to consumers based on location, demographics, content interests and past discovery and purchase behavior in order to improve campaign performance for new content or monetize the long tail of their catalog."

Intent MediaWorks has raised over $11M from Allen & Co., SoftBank Capital, Bertelsmann Capital Ventures, Greycroft Partners, and others.

Read - Announcement

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