Enterprise Software - Thursday, October 18, 2007
Interwoven Pays $52M For Optimization's Optimost
Enterprise Content Management old-timer Interwoven (NASDAQ: IWOV) plans to acquire Optimost, which sells Website optimization on a SaaS basis. Optimost says it expects revenues of $15M this year from clients like Ask.com, Auto Trader, Delta Air Lines, FAO Schwarz, Lenovo, and MGM Mirage.
Checking back in with Interwoven, it is a shell of what is once promised to be with revenues of just $200M last year. Not much for a public company that was founded with high expectations back in 1995. Around 2000, the company was made waves by giving any new engineer who would take a job there a brand spanking new BMW.
This deal is a good one at least for Interwoven as Optimost has a stellar reputation, solid clients and its NYC HQ and talent might help.
Read - announcement
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