alarm:clock

Where Are They Now - Monday, October 15, 2007

Limelight Founder Sets Up Next Act With Unicorn Media

Where Are They Now?

LimeLight Networks' Bill Rinehart made some enemies when he was VP of Sales at Critical Path. As Light Reading puts it: "The most glaring ethical lapse being the perpetration of "Round Trip" transactions in which CP would "sell" software & service to a partner software firm and in turn agree to "buy" a like amount of software/service from the same partner. Neither company had real business needs for the products transacted beyond their desperate requirement for ill-gotten revenues at the end of a quarter in order to meet Wall St. expectations."

The Critical Path hangover didn't seem to last long for Rinehard who started up Limelight Networks as its co-founder and CEO. Limelight has a sweet IPO and no doubt Reinhard was enriched but he did have to leave the company in December 2006 to company the company's name clean during the offering.

Now Rinehart is coming back with another startup, again in Tempe, AZ. This one is called Unicorn Media. Rinehart and company are tightlipped about Unicorn but clearly this is no infrastructure competitor to Limelight. Rather it appears to be more of an online video media vehicle.

View - stealth site