alarm:clock

- Tuesday, October 30, 2007

Stuck In Owner Manual Hell? OwnerIQ Funded

Here at the a:c, we have been having a hell of a time getting our universal remote to work. So we turned to the Internet and like magic we found the manual. We may have OwnerIQ to thank. It operates sites like LaundryManuals.com, CarAudio.ManualsOnline.com, TheUserManualSite.com, .ManualsOnline.com, KitchenManuals.com, PortableMedia.ManualsOnline.com and Audio.ManualsOnline.com.

OwnerIQ has raised $2M from Atlas Venture, CommonAngels and the Massachusetts Technology Development Corporation. The company operates a network of Web sites that helps people find user manuals and other self-support information for consumer products. The company makes a living by selling advertising manufacturers and brand advertisers.

OwnerIQ was founded by some of the management team from Bitpipe, an IT network that was sold to TechTarget (Nasdaq: TTGT) in late 2004. The OwnerIQ network has grown to more than 700K unique monthly visitors every month who come to access self-support information from more than 2,200 manufacturers.