eCommerce - Thursday, November 29, 2007
5 Year Old ILoveRewards Does 1st Round
Toronto's ILoveRewards has closed $3.3M from JLA Ventures and other sources. The company has a web-based points engine that its corporate clients use to reward employees and their clients. You may recall a number of startups like Netcentives have given rewards a go (Netcentives raised mad cash then went belly-up but now operates as part of Clickrewards.)
The origins of ILoveRewards actually go back 12 years to a dorm room project led by CEO Razor Suleman who focused on rewards for college kids. The startup launched in its current for 5 years back and has been bootstrapped.
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