Search - Monday, November 12, 2007
AOL Buys Israeli Semantic Search Startup Yedda
Israel-based Yedda has been bought by AOL for an undisclosed amount. We had named Yedda as a runner-up in our top Israeli startups round-up. Our summary was that Yedda has solid technology but needed to learn how to market it. Indeed AOL indicates that it bought the firm for its technology, rather than its user base. Last March, the firm had raised $2.5M in a financing round led by Genesis Partners with angel investors.
Yedda's semantic search engine is capable of analyzing questions and requests and inviting users to share a subjective knowledge based on experience and opinion, and answer questions.Yedda has faced several competitors including Askville, Yahoo Answers, Ask.com, and Wondir. However, Google has dropped its Google Answers service so a big competitor is out of its face.
Read - news.com story
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