Advertising - Friday, November 30, 2007
Digital Advertising's Hipcricket IPOs In London
The last time we checked in with Seattle's HipCricket last April it had raised $6M from Broadmark Capital and an undisclosed European investment group. This week the company has completed an IPO on London's AIM where it raised $17.1M, giving it a $155M valuation.
Advertisers turn to Hipcricket to produce interactive mobile marketing campaigns that generate non-traditional revenue for radio, television, and agency clients. The company makes ads and promotions interactive, giving cell phoners a channel to give their feedback.
Hipcricket has inked a deal with Clear Channel Radio's Total Traffic Network to provide text messages and e-mails to people who want traffic information. Hipcricket has other network wins like Fox and Cox as well as advertisers wins like Coca-Cola, Miller Brewing and Maybelline.
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