Web 2.0 - Monday, November 19, 2007
Former Yahoo Big Mandelbrot Raises $5M For Stealth Site Entertonement.com
Entertonement has secured about $5M in Series A funding, says PEWire. The Sausalito-based startup is led by David Mandelbrot, former VP and GM of media and entertainment at Yahoo. Mandelbrot was with Yahoo since 1999 and left in November 2005. He launched Right Size Media (aka Entertonment) in September 2007. Mandelbrot has hired as his SVP Alex Ellerson who was Head of Entertainment & Premium Content Partnerships, Video at Google and before that was at Yahoo for 6 years.
(an a:c reader points out a side note that Ellerson joins a couple of other folks who worked in the video group at Google who have left for startups. Howcast was founded by former Video Googlers Daniel Blackman and Jason Liebman).
We wrote about Entertonement last March when we learned that Fouad ElNaggar had founded the company while he was at UCLA business school. He is now an Associate with RedPoint Ventures.
Entertonement is pre-launch and at this point they just make elusive statements like: "focused on delivering the right content to the right audience with complete flexibility in the usage." Mashable followed up and said they liked what they saw. It now appears that ElNagar has teamed up with Mandelbrot.
View - beta site
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