Advertising - Thursday, November 29, 2007
Indian Mobile Advertising Firm mGinger Raises $2M
mGinger has raised $2M led by Draper Fisher Jurvetson with NEA-IndoUS, according to ContentSutra. mGinger is trying out a new model whereby it pays users to view advertisements and it claims to have north of 1M subscribers. They also say they have over a hundred advertisers and have run over 150 campaigns.
The model is fairly controversial but we are not sure why. Sure it's a pyramid scheme with members making more money if they bring in their friends. But some big businesses have been built from such schemes. Plus everyone pays a price for spam, why not get paid to get spam?
Since launching earlier this year, mGinger says it has only sent out 2 checks to users so it has a long way to go to prove success.
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