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Financial Software - Wednesday, November 7, 2007

ING To Pay $220M For Sharebuilder

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Dutch financial giant ING is acquiring ShareBuilder, a Bellevue, WA-based online brokerage, for $220M in cash. We have used Sharebuilder and it seems to us to be a solid service. It's a useful brokerage tool for people who don't want to day-trade. ShareBuilder allows investors to buy partial shares of stock in dollar increments. That means an investor could buy $50 in Google stock even though share trade above $700 per share. Investors also can set up weekly, biweekly or monthly automatic purchases of more than 6,000 stocks. The company claims 660K users.

ShareBuilder has strong co-marketed deals including Costco, Wal-Mart, Wells Fargo and Boeing Employees Credit Union.

ShareBuilder has raised around $75M in VC funding since 1996, from Madrona Venture Group, Safeco, Lake Street Capital, Goldman Sachs, and Wells Fargo.

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