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Enterprise Software - Tuesday, November 27, 2007

Sales Intelligence's InsideView Buys Rival TrueAdvantage Which Will Slash Staff

Launched back in 1999, TrueAdvantage has been bought out by its rival InsideView which launched in 2005. After all these years TrueAdvantage has only 200 customers but InsideView says it will take them as it has far fewer.

TrueAdvantage is a body shop that employed up to 150 people to scour the Net and other sources to help its clients to develop leads. In contrast, InsideView used software to do much the same thing. The result, many of TrueAdvantage's employees will be pink-slipped.

InsideView is a sharp and opportunistic piece of software that connects to LinkedIn, Jigsaw and Salesforce from within its application, helping users make connections to boards of directors, reference customers and a user's previous employers.

InsideView's investors include Emergence Capital Partners, Greenhouse Capital Partners and Rembrandt Venture Partners.

View - InsideView site