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Advertising - Monday, November 26, 2007

Sendori Funded For Domain Name Ad Exchange

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Cupertino-based Sendori has added First Round Capital, Baseline Ventures, and Maples Investments as investors. No details of the funding have been released.

Sendori has advertisers bid in a marketplace to have targeted web traffic redirected to their sites. It's a brilliant idea and an idea that we are surprised has just arrived. Most domainers run ads from ad networks. What Sendori does is to redirect visitors who mis-typed a URL to whatever URL the highest paying advertiser owns. 100% CTR beats any ad network's CTR any day of the week.

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