Advertising - Wednesday, November 28, 2007
Telefonica Invests In Mobile Advertising's Amobee Media Systems
Spanish telecom giant Telefonica has made an strategic investment in San Francisco-based Amobee Media Systems. Amobee is also backed by Accel Partners, Sequoia Capital, and Globespan. Amobee is not looking to be an Admob or other mobile ad network, rather it is selling telcos a system that is says can fund mobile communications through advertising revenues. In other words, its a white label version of the free cell phone services model that Google has been touting.
Just a couple of weeks back, Amobee had announced that Vodafone Spain will be using its platform to insert advertisements into Vodafone’s portal, Vodafone Live! It has also announced deals with Digital Chocolate and other online game companies to power their ad supported mobile game ventures.
The company is led by CEO Zohar Levkovitz who was CTO of Comverse.
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