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Wireless - Wednesday, December 5, 2007

Buzzwire Funded For Multimedia Streaming To Cell Phones

Buzzwire sounds cool enough. The site streams online audio, video and radio to mobile phones. And unlike competitors like MobiTV, Buzzwire doesn't require that you download a player. Buzzwire also enjoys what could be a rather non-competitive field at the moment. The trouble is that from what we have seen Buzzwire hasn't figured out how to market itself as consumer uptake is not strong. Its plan it so partner with carriers and have them figure out how to market it.

Buzziwre has just raised $8M in Series B funding. Sequel Venture Partners led the round, and was joined by return backers Matrix Partners and Spark Capital. Buzzwire is jointly headquartered in Denver and Boston. CEO Andrew MacFarlane was a co-founder of Software.com which did an IPO in 1999. He stayed on when it merged with Phone.com to create Openwave. With the new cash, Buzzwire's plan is to take the Buzzwire to other countries where wireless tech is a further down the road.

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