alarm:clock

eCommerce - Tuesday, December 4, 2007

Diapers.com Cleans Up With $7M Round

Around alarm:clock, we bow down to consumer companies that the alarm:clock wife buys from. That's because we consider her to be the Warren Buffet of consumer buying. On top of her list of favorite vendors is 1800Diapers/Diapers.com. Every month a fork-lift size pallet of baby care stuff (soap, shampoo, creams, detergent, pacifiers, etc.) gets drop lifted to our front door. There is a Babies R Us just 3 miles away but she prefers Diapers.com as the selection is broader, the prices are bigger and no timing wasting mall trips are required.

The business is a bona fide winner. Diapers.com recorded a 340% increase in online sales in 2006, which makes its the number two fastest growing site in the US according to Internet Retailer magazine. The business grew its sales from $2.5M in 2005 to $11M in 2006.

Montclair, NJ-based 1800Diapers has just raised $7M in Series B funding, according to a regulatory filing intercepted by PEWire. Backers include Bessemer Venture Partners and Brand Equity Ventures. 1800-Diapers/Diapers.com was founded in 2005 by two new dads, Marc Lore and Vinit Bharara.

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