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Advertising - Tuesday, December 11, 2007

Israel's Kenshoo Expanding SEO Automation Biz

Having just spent a week in Las Vegas with the search engine optimization (SEO)crowd we can see that most of them will jump all over any tools that will save them time and get them a leg up over competitors. So it does seem like a good space to be in for a growing startup like Isreal's Kenshoo. Granted there is a lot of competition from bigs like Omniture as well as from other startups like SEM Director and Clickable but the growth in the SEO business shows no sign of slowing down.

From what we can tell Kenshoo provides a level of sophistication that is not matched by Clickable. That recently funded startup enables advertisers and agencies to manage keyword bidding across serveral search engines. Kenshoo goes some steps further by helping you select relevant keywords and updating deep links URLs. There is some real meat there that SEOs can sink their teeth into.

Israel's Kenshoo has raised a first round of funding from Sequoia Capital, although they are not saying how much. The startup had raised a seed round of funding from angels.

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