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Advertising - Tuesday, December 11, 2007

TV Ad Network REVShare Raises $20M

We had no clue there was such as thing as cost per action in the TV advertising world. But here is REVShare which calls itself TVs largest cost-per-aution ad network. Apparently CPA TV is the late night ad model that enables the Fishin' Magician and other low budget campaigns possible.

Founded back in 1989, the company claims relationships with more than 1200 local market TV stations, cable systems, syndicators and networks that are willing to provide TV air time on a results basis.

Advertising clients use a bidding system to set a price they are willing to pay per response, that being either a call to a toll-free number or a visit to a website.

Temecula, CA-based REVShare has raised $20M in a funding round co-led by Carlyle Venture Partners and H.I.G. Ventures. REVShare says it has been profitable since its founding and has tripled revenues since 2003.

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