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eCommerce - Monday, January 7, 2008

BodyBuilding.com Flexes $100M+ Buyout

bodybuilding.png
Liberty Media is buying BodyBuilding.com for at least $100M reports the WSJ. Based on the company's revenues and growth, we would be very surprised if this valuation is not much higher.

The Idaho-based company is the number one most visited body building site, thanks to its devotion to developing a library of content and its message boards. The company makes its money from selling supplements. BodyBuilding.com saw 2007 sales hit $90M. In 2008, it expects to top $120M in sales.

Bodybuilding launched a social network called BodySpace and since than says its average order size is up nearly $10 to $92.41, and its conversion rate is 8%, up from 7% a year prior.

Founded in 1999, the company's executive team is comprised of the DeLuca family - Ryan (CEO), Jeremy (VP), Russ (Secretary) and Bryna (Secretary). They bootstrapped the site until a private equity firm - Milestone partners - took a 60% stake last year.

Competitors Supplement Central and Body Concept might be worth watching.

via - paidcontent

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