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eCommerce - Tuesday, January 29, 2008

Facebook Personal-Shopping App StyleFeeder Raises $2M. Competitor ThisNext Ups Ante W/$5M Round

Cambridge, MA's StyleFeeder has raised $2M in Series A funding from Highland Capital Partners and Schooner Capital. It had announced that it had raised $1M last October.

StyleFeeder allows users to shop across web sites and create wish lists of items they want. Users can then rate each other's items, leave comments for each other and receive personalized recommendations based on how they rate items. StyleFeeder was spun out of Top10 Media in May, 2007.

StyleFeeder boasts that it is the largest shopping app on Facebook with 500K downloads. We take such numbers with a grain of salt. The growing price for a Facebook app install is just $0.50 so the company could easily buy its user base with its funding. The key metric will be how much to the use the app. StyleFeeder has tapped celebs like the Olsen twins to make it seem cool.

Stylefeeder competes with Stylepath, ThisNext, StyleHive and several others.

Speaking of ThisNext there is breaking news that the Santa Monica-based startup has raised $5M in a 2nd-round funding, reports peHUB. Return backers included Anthem Venture Partners and Clearstone Venture Partners. ThisNext had raised a $2.5M Series A round in early 2006 plus an undisclosed amount of venture debt.