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Social Networking - Monday, January 21, 2008

HouseValues Makes $2.75M Investment In Real Estate BizNet ActiveRain

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Bellevue, WA-based online business network ActiveRain has raised $2.75M from publicly-traded HouseValues for a minority stake. ActiveRain has about 66,000 members, which doesn't sound like a whole heck of a lot.

The startup's plan is to launch a private label blog platform which will enable real estate agents to blogs for their individual brands that aren't walled inside the ActiveRain social network. ActiveRain will charge about $100 per year.

The company's Chairman is Jonathan Washburn. In 2004 he simultaneously launched Brio Realty and ActiveRain. He had also founded WhyNotOwn Real Estate, an internet based real estate brokerage. ActiveRain previously announced plans to be acquired by property-search company Move Inc., but after the purchase failed, ActiveRain filed a lawsuit in 2007 seeking $33M in damages.

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