Search - Thursday, January 24, 2008
Inform Technologies Raises $15M For Big Media Site Tools
New York's Inform Technologies structures and organizes unstructured content for the Web sites of big media. Launched in August 2006. Inform provides contextual in-line links to news, relevant related articles, and user-customizable topic pages. Each of these capabilities can include all types of aggregated news from the Web, including video, audio, and blogs. The idea is to create more engaging, longer lasting user visits, drive additional page views and advertising opportunities, and establish clients' sites as news hubs for their users.
Inform has now received a $15M investment from Spark Capital. The company is led by James Satloff who was CEO of ski maker Liberty Skis and before that was CEO and President at C.E. Unterberg, Towbin.
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