Advertising - Wednesday, January 23, 2008
Mobile Ads' AdInfuse Takes On $12M
In announcing that is has just raised $12M, AdInfuse boasts that it is now serving 500M ad impressions per month. That's nothing. This pace may make AdInfuse something special in the mobile advertising game but ad servers for the Web spit that out in a New York minute.
The San Francisco-based startup raised $12M from SoftBank Capital, ComVentures, and Storm Ventures. It had raised $6M previously. AdInfuse is led by CEO Michael Cowley who was VP of Mobile Advertising at Infospace.
Mobile advertising is bound for a shakeout. There are just too many competitors here for a limited number of potential exits. AdMob has also raised $18M in funding; Millennial Media has raised $6.3M, Quattro raised $12.3M, Smaato just raised $3.5M. For exits, Nokia bought Enpocket, while Vodafone Group and Telefonica took minority stakes in Amobee Media Systems, Microsoft bought Tonic and AOL acquired Third Screen Media.
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