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Web 2.0 - Tuesday, January 22, 2008

Net Audience Measurement's Quantcast Raises $20M

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Web audience measurement firm Quantcast has raised $20M in a 2nd round of financing led by Polaris Venture Partners and Founders Fund.

Quantcast has taken a different road from competitors comScore and Nielsen which rely on extrapolating from panels (and have little accuracy with long tail sites). Quantcast has publishers use its tags and then it certifies benchmarks that data.

The company does not currently charge for its access to its data, however Quantcast says it plans to find value in matching up advertisers with sites that fit their target audiences.

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