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Advertising - Friday, January 25, 2008

PE Firm Buys Two Online Marketing Firms - AdOn Network and Prime Visibility

A roll-up called Prime Visibility Media Group has been formed through the buyout of online ad firm AdOn Network, and Prime Visibility, a search engine marketing firm. Financial terms of the deals were not announced. Chicago-based private equity firm Bridge Investments made it happen. Universal Domestic Television president Steve Rosenberg will run the show.

Founded in 1999 as MyGeek, AdOn Networks has about 45 employees. The Phoenix-based AdOn networks was listed by Entrepreneur Magazine as number 72 on the magazine’s annual “Hot 500 list.” The magazine says that AdOn's 2002 Sales were $713K and on up to 2006 Sales of $16M. The company targets medium size advertisers and has a footprint on 400 web sites. AdOn is not without controversy. One site reports: "They are one of the worst deadbeats. I have heard from readers that the company reports 1/10 to 1/8 of the impressions that it actually serves on a publishers website."

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