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Search - Monday, January 7, 2008

Polish Fund Invests Further $5M Into Semantic Searchs' Hakia

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Whenever we check in with semantic search engine Hakia we find the marketing messaging to be off-putting: Hakia: The Search For Meaning. This strikes us a statement to be understood by someone with a computer science degree and understands semantic search but for your standard person who imagine it seems like a riddle. Moreover, when we search on a term like alarm clock, it's not readily apparent that we found meaning in our search. It's not that we don't appreciate the marketing challenges faced by Hakia and other semantic search companies. It seems like a steep challenge for Hakia to convince the masses on the Internet that they should try a Hakia search to get better results than their Google search.

But investors are banking on the huge revenues and growth found in search and are hoping that Hakia will be able to figure out the marketing part. Today Hakia announced that Polands' Prokom Investment had made another $5M investment, bringing the total funding raised by New York's Hakia at $21M.

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